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Dating English in the Time of Consumerism: Love Thy English
These are the confusing times we are living through: artificial intelligence, virtual realities, social media algorithms, K-pop, Coronavirus, billionaires in space—the list can unwind itself all the way back to The Tower of Babel—the beginning of all confusion. According to an origin myth, a united human race decided to reach heaven by building a taller version of Burj Khalifa, but their ambitions were not appreciated by God Almighty, who cast a spell of multilingualism and shoved the unassuming Sapiens into their own linguistic boxes. If it weren’t for our inherent need to understand each other, we would have stayed in those boxes to this day, but instead, we learn the tongues of our neighbors, starting with the universal one—English (and thank God, it’s gender-neutral).
TV-shows as a Form of Traveling: What to Watch and How
Many studious English learners believe that if they were to live, say, in Australia or the United States for just a year, the ability to speak English would fall on them like apples on hedgehogs. But just like hedgehogs do not really carry fruits on their quills, English is not a gift that native speakers can bestow upon the zealous cultural explorers. Of course, a year in a foreign country is a life-altering experience on its own; it impacts worldview, changes beliefs, enriches personalities—but does not necessarily summon the ability to converse in a foreign language. During their time abroad, many short-term migrants stick to the small communities of fellow compatriots, work online, and practice English mostly in grocery stores and coffee houses, but ordering a macchiato or announcing a preference for a plastic bag doesn’t exactly improve anyone’s English.
U-Utilize your time
Success as a concept and English as a language have become synonymous in many Eastern European countries, where the formal schooling doesn’t always adopt a qualitative approach toward learning foreign languages. Apart from the general awe of admiration, fluency in English is a direct path to better jobs and higher salaries. Every job application has a question about English proficiency, while every company favors an applicant who can converse in English on day one. More than 61% of information on the Internet is written in English. For centuries, English has maintained the status of the international language thanks to the British Empire and their geopolitical dominance. It is English schools that benefit from the rise of globalization, which, in turn, forces more and more people around the world to communicate with each other on a daily basis. In other words, you need to know English to become successful in whatever career path you choose. But then, what if you’ve already going 180 miles an hour down your path and have no time for an English learning detour?
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